The London EDITION offers both a reinvention of its landmark building and the luxury hotel experience. Located in Fitzrovia on the edge of Soho, the boutique hotel blends thoughtful design and intuitive service with excellent dining and nightlife in a space that boldly brings together the past with the present.

Stylish in their simplicity and decadent in their details, guest rooms recall the interior of a luxury yacht. A cantilevered desk, tufted George Smith lounge chair and gold-framed photograph from Hendrik Kerstens add an artful touch. Oak floors, wood-paneled walls, custom furnishings and evocative photography from Hendrik Kerstens create a cabin-like feel, akin to that of a private yacht, in each of the 173 guest rooms and suites.

Exclusive hotel offers highlight dining at Berners Tavern, bespoke cocktails at the Punch Room, specially crafted experiences for kids and the city itself, from luxury shopping to iconic sights.

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