Located in Soho, W London has unveiled a multi-million-pound transformation of all rooms and suites. Plugged in to the pulse of London’s energetic social scene, this is where louder-than-life Soho mixes with the glitzy West End. Tune-in to a contradictory lifestyle of RETOX/DETOX in one of the newly renovated 192 guestrooms or suites, suited and booted in playful design and showcasing the latest in-room technology courtesy of Digivalet. Mix and mingle at the destination bar, The Perception, with a bold F&B offering and innovative cocktails or energize at FIT with the ultimate recharge at the hotel’s urban oasis, AWAY® Spa. Our Whatever/Whenever® service takes care of everything else.